Maya Business App
Responsible for strategizing and directing over all user interface and user experience flow on all features and services.
Brief
Designed for convenience and control, it supports remittance services, QR payments, selling of mobile load, bills payments that merchants can offer to their customers.
Merchants have access to their own e-wallet and retail banking such as applying for a loan to support their growing business.
Empowering Teams
A key part of what I do is fostering an environment where designers can thrive and proactively identifying and removing blockers to maintain momentum and focus.
I also collaborate closely with cross-functional stakeholders to stay aligned on priorities, adapt to evolving business needs, and ensure our design solutions effectively address both user goals and business objectives.
Business Design Team LR: Jake, JM, Reg, Me (missing Jelvin)
Me, Phil (consumer Lead), Whan (Design Head), Jelvin, Reg, KC (Research Lead)
Designing for Scale and Transformation
Following the Maya rebrand, we focused on updating the visual language across all touchpoints, from foundational elements like typography and icons to the overall tone and clarity of copy. More critically, we integrated new banking features such as loans and deposit accounts, ensuring the experience aligned with the refreshed brand identity.
This evolution also reshaped how we approach user onboarding, prioritizing clarity and qualification to help users fully benefit from the platform’s expanding capabilities.
Great user experiences are crafted with clear purpose and intent. My design process is grounded in strategy and informed by user testing, workshops, and design sprints. Collaboratively empowering the team across every stage of the creative journey.
It’s important that we create intuitive, scalable, and secure experiences that simplify operations. We make sure that we empower users with actionable insights, and ensure consistency across platforms all while minimizing friction, support needs, and learning curves.
Design Process & Goals
We have meticulously crafted a digital space that would help customers in operating their business online. Our commitment to simplicity, efficiency and clarity is translated on how users can navigate the dashboard easily.
The Maya Business Dashboard