About me

I’m Gene, a product designer with over 20 years of experience crafting user-centric digital experiences across web, mobile, and enterprise platforms. Over the past decade, my focus has been on fintech innovations, designing products that have enhanced financial interactions for millions.

Throughout my career, I’ve led design teams in developing solutions that seamlessly integrate usability, aesthetics, and business objectives. My approach emphasizes collaboration, strategic thinking, and a commitment to delivering designs that resonate with users and drive business success.

Beyond design, I’m passionate about toy collecting and photography, often combining these interests through toy photography. I also enjoy exploring street and travel photography, capturing moments that inspire and inform my creative process.

Great user experiences are crafted with clear purpose and intent. My design process is grounded in strategy and informed by user testing, workshops, and design sprints. Collaboratively empowering the team across every stage of the creative journey.

It’s important that we create intuitive, scalable, and secure experiences that simplify operations. We make sure that we empower users with actionable insights, and ensure consistency across platforms all while minimizing friction, support needs, and learning curves.