PayMaya
I led the PayMaya Design Team in crafting user experiences that empowered the unbanked and enabled non-digital SMEs to grow their businesses through PayMaya’s B2B solutions.
Responsibilities
Strategic leadership
Team leadership & development
Design operations
Product collaborations
User advocacy
Quality assurance & creative direction
Stakeholder management
UX/UI design
Platforms
Year
Web
iOS
Android
2016-2022
Rob Bautista
Josiah Diaz
Cess Benta
Nash De Vivar
Mark Saboriendo
Brian Dys Sahagun
Raniel Yap
Luigi-John Canosa
Clarizza Lee
Erica Gacias
Allan Ray Lorenzo
Marc Aguila
Elaine Cervania
Renan Barco
We revolutionized the platform’s user experience and visual identity, transforming it from a transactional payment app into a seamless, intuitive, and trust-driven financial ecosystem.
Spearheaded a full design system overhaul that unified UI components, interaction patterns, and accessibility standards across platforms. This resulted in a visually cohesive and highly scalable design foundation that supported rapid product iteration.
Introduced a data-informed UX strategy that significantly improved onboarding, navigation, and transactional flows—boosting user retention and reducing friction across key payment and remittance features.
Led the redesign of critical journeys including account creation, QR payments, and bill payments, which contributed to increased user adoption and engagement, while aligning the product with best-in-class global fintech standards.
Spearheaded a full design system overhaul that unified UI components, interaction patterns, and accessibility standards across platforms. This resulted in a visually cohesive and highly scalable design foundation that supported rapid product iteration.
Harmonized the design language across consumer, merchant, and partner portals—ensuring a unified experience that supported PayMaya’s ecosystem-wide digital transformation.
PayMaya Business
Designed to empower businesses of all sizes. PayMaya Business streamlines financial operations by providing payment processing for online, over-the-counter and mobile payments.
Its mission is to drive digital transformation and make it easier for Filipino businesses to manage, grow, and scale in today’s digital economy.
Scaled and led a multidisciplinary team of UX/UI designers, researchers, and front-end engineers—fostering a collaborative and high-impact culture grounded in ownership, creativity, and continuous learning.
Implemented mentorship frameworks, career growth paths, and design rituals (e.g., critiques, design sprints, and system reviews) that sustained team morale, innovation, and output during critical growth phases.
Championed agile collaboration models between design and engineering, accelerating delivery without compromising quality or creativity. Ensured design intent was consistently reflected in shipped products.
Partnered closely with Product, Engineering, Marketing, and Compliance to embed design strategy at the heart of product planning. Championed the voice of the user at the leadership table to influence product roadmaps and business priorities.
Successfully managed relationships with key internal and external stakeholders—including executive leadership, enterprise clients, and strategic partners—to advocate for design-led decisions that balanced user needs and business goals.
Established design’s value as a strategic lever for innovation, facilitating workshops and alignment sessions with C-level executives to showcase the ROI of thoughtful, intentional design.