PayMaya
I led the PayMaya Design Team in building, develop and successfully launch the visual and UX foundation that helped transform how the Philippines’ unbanked and offline SMEs do business, empowering them to thrive in the digital economy through PayMaya’s bold ecosystem innovations.
Responsibilities
Strategic leadership
Team leadership & development
Design operations
Product collaborations
User advocacy
Quality assurance & creative direction
Stakeholder management
UX/UI design
Platforms
Year
Web
iOS
Android
2016-2022
Rob Bautista
Josiah Diaz
Cess Benta
Nash De Vivar
Mark Saboriendo
Brian Dys Sahagun
Raniel Yap
Luigi-John Canosa
Clarizza Lee
Erica Gacias
Allan Ray Lorenzo
Marc Aguila
Elaine Cervania
Renan Barco
We revolutionized the platform’s user experience and visual identity, transforming it from a transactional payment app into a seamless, intuitive, and trust-driven financial ecosystem.
We’ve focused on deeply understanding user needs and crafting elegant solutions that deliver both convenience and security.
Advocated for user-centered design at the leadership level to influence product roadmaps and business priorities. Built strong partnerships with executives, clients, and stakeholders, positioning design as a strategic driver through workshops and alignment sessions that highlighted its business impact.
Introduced a data-informed UX strategy that significantly improved onboarding, navigation, and transactional flows—boosting user retention and reducing friction across key payment and remittance features.
Championed agile collaboration between design and engineering, accelerating delivery while preserving quality and creativity. Ensured design intent was upheld in shipped products and embedded design strategy into product planning alongside Product, Engineering, Marketing, and Compliance.
I led and was hands-on—in the redesign of key user journeys such as account creation, payments, money movements etc. including new services such as Crypto, Credit and Insurance. These improvements drove higher user adoption and engagement, while elevating the product to meet global best-in-class fintech standards.
Spearheaded a full design system overhaul that unified UI components, interaction patterns, and accessibility standards across platforms. This resulted in a visually cohesive and highly scalable design foundation that supported rapid product iteration.
We redesigned the app experience by streamlining user flows and overhauling the design system. This unified UI components, interaction patterns, and accessibility standards across platforms, resulting in a visually cohesive, scalable foundation that enabled rapid product iteration and consistent user experience.
Harmonized the design language across consumer, merchant, and partner portals ensuring a unified experience that supported PayMaya’s ecosystem-wide digital transformation.
PayMaya Business
Designed to empower businesses of all sizes. PayMaya Business streamlines financial operations by providing payment processing for online, over-the-counter and mobile payments.
Its mission is to drive digital transformation and make it easier for Filipino businesses to manage, grow, and scale in today’s digital economy.
Scaled and led a multidisciplinary team of UX/UI designers, researchers, and front-end engineers—fostering a collaborative and high-impact culture grounded in ownership, creativity, and continuous learning.
Implemented mentorship frameworks, career growth paths, and design rituals (e.g., critiques, design sprints, and system reviews) that sustained team morale, innovation, and output during critical growth phases.