Maya Crypto
Crafted the next phase of the in-app crypto experience targeting Gen-Zs and introduces a new friendly and easy to use interface in managing and grow users crypto portfolio.
Responsibilities
Prototyping
UX/UI design
Product collaborations
User advocacy
Quality assurance & creative direction
Stakeholder management
Platforms
Year
2022-2024
iOS
Android
Building on the success of PayMaya Crypto, we designed Maya Crypto to embody the bold and confident personality of the new Maya brand, while maintaining a calm, secure, and user-friendly tone suited for financial decision-making.
The experience was built on the core Maya design system, ensuring visual consistency, fast iteration, and scalability across mobile platforms. All components—charts, cards, tabs, buttons—were optimized for responsiveness and accessibility.
The dark-themed interface support focus, legibility, and contrast especially when presenting market data. Subtle motion and expressive iconography were introduced to enhance responsiveness and guide user actions intuitively.
Color was used strategically to represent market movement and risk—ensuring that emotional cues were clear, yet never overwhelming—creating a balanced and trustworthy crypto experience for both new and experienced users.
Crypto was designed as a native feature, not a separate product. Users could fund crypto trades directly from their Maya Wallet, track balances across fiat and crypto in one place, and view consolidated activity logs creating a truly unified financial experience.
