ABS-CBN Multimedia
Led the Marketing Design Team in creating interactive content for online, TV, radio and print in collaboration with international game developers.
Responsibilities
Strategic leadership
Team leadership & development
Design operations
Product collaborations
User advocacy
Quality assurance & creative direction
Stakeholder management
UX/UI design
Platforms
Year
Web
2007-2011
Jessa Nina Roxas
I served as Creative Design Lead at ABS-CBN Multimedia, the gaming division of one of the Philippines’ largest media companies and the local publisher of MMORPG titles such as Tantra, WarRock, Shaiya, Chronos, and GetAmped.
In this role, I led the creative direction across a wide range of outputs spanning print marketing materials, large-scale format and environmental graphics, digital campaigns, in-game assets, and cross-platform brand executions. My work helped shape the visual identity of ABS-CBN’s gaming arm during a critical growth period for online gaming in the country.
One of my most impactful contributions was leading the branding and user experience design for Amped, the company’s online gaming platform.
I designed the platform’s user interface, including the website and user account dashboard where gamers managed their profiles and online wallets. This required a strong understanding of usability, interface design, and visual storytelling to cater to a digitally native, gaming-savvy audience.
The role demanded a diverse and flexible skillset—combining brand development, interface design, motion graphics, and environmental storytelling.
I manage multiple stakeholders and guide a cross-functional creative team through rapid execution cycles. It was a uniquely hybrid position at the intersection of gaming, media, and design innovation.
